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Partnership to show phones, tablets and cameras on the show enters second year
Samsung announced today that it has renewed a deal with FremantleMedia UK to have its mobile products prominently displayed and used throughout the upcoming season of The X Factor. As part of the deal, viewers will see Samsung products on display and in use across all parts of the show, starting from the earliest stages of the competition. The deal is apparently primarily focused around mobile devices including phones, tablets and cameras, but isn't exclusive to just these product lines.
Beyond just broadcast, Samsung is also an off-air licensing partner and will see its products and brand displayed on tickets, in-store displays and across The X Factor's website. It's no secret that Samsung is spending big money on marketing, but locking up a deal for a widely popular show such as this is probably money well spent. Keep an eye out for those Note 3's on set soon.
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