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I can’t help but notice that Google+ is gaining momentum, and Android is a big part of the cause. My own use of Google+ is up since switching to Android about a month ago, but it’s also clear that the network is growing globally. Late last month at a special event to announce new features, Google disclosed that Google+ has seen 58 percent growth in its user base, from 190 million in May to a current level of 300 million.
Most industry observers know that Facebook is king of the hill — some 1.19 billion monthly active users (pdf) as of September 2013 — when it comes to social networking. But I have to wonder if Google will catch up over time. I wasn’t optimistic on Google+ when it first launched. I didn’t see the need for another social network. And to be honest, I still don’t. But Google is growing because of its strategic moves, by making Google+ an integral part of everything, nearly as much as search.
And Android is a big part of this. One simple example is having my pictures all automatically backed up to my Google+ account. On a broader level, Google is pushing everyone to have a Google+ account to do pretty much anything from commenting on YouTube to use Hangouts. The more we access Google services from mobile phones, the more Android is helping Google+ to grow.
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