Android World Update # T-Mobile scolded by National Advertising Division for fake claims in campaign

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T-Mobile scolded by National Advertising Division for fake claims in campaign Sep 18th 2013, 03:55, by Aditya Thawardas T-Mobile might have gone too far in their latest ad campaign. The National Advertising Division has scolded the carrier for making claims it can’t back up, issuing a statement calling for the ads to be either pulled or changed.  NAD’s biggest beef was with T-Mobile’s claim that it offered 50 percent more bandwidth than AT&T. T-Mobile allegedly ignored LTE networks when making this claim, only including AT&T’s HSPA coverage. T-Mobile’s  Chief Marketing Officer Mike Sievert is downplaying the claims, however, saying that NAD’s findings won’t result in “any substantial changes” to their marketing approach. AT&T declined to comment. Source: CNET   Come comment on this article: T-Mobile scolded by National Advertising Division for fake claims in campaign Visit TalkAndroid for Android news, Android guides, and much more!

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