Prior to 2013, Coca-Cola held the top spot in Interbrand’s list of most valuable brands in the world for 13 years. This year, the king of soft drinks fell to number 3 behind two major technology companies; Apple and Google. Apple took the top spot, valued at an incredible $98.3 billion, and Google grabbed second place with a close $93.2 billion valuation. Coca-Cola was valued at $79 billion, and that was with a 2% growth in valuation.
Microsoft stayed at the number 5 spot, and IBM fell slightly to number 4, so that means that 80% of the top 5 companies are technology companies. Not surprising, considering the types of companies that consistently make headlines and major profits. Also worth mentioning is Samsung. They climbed up a spot from last year and landed at number 8.
source: NY Times
Come comment on this article: Apple and Google overtake Coca-Cola as most valuable brands, but Apple gets the edge
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