It’s no secret that Samsung’s meteoric rise in the smartphone industry is still continuing today. Surprisingly, there’s even more that the company can be doing to keep its success going.
By the end of this year, Samsung expects that half of the smartphones sold in Africa over the course of 2013 will be Samsung-branded, and hopes to double these sales in Africa in 2014.
It’s the perfect demographic— Africa’s growing tech savvy and urbanized growing young population is growing, and foreign manufacturers are swarming.
Of the total 100 million mobile phones solid in Africa this year, about 20% are smartphones, and half of those are Samsung-made. Samsung has its work cut out for it, and it’ll be interesting to see what it can do.
Source: Reuters
Come comment on this article: Samsung looks to increase market share two-fold in Africa in coming year
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