A few days ago, HTC tweeted that “Subversive thinking has arrived” along with the image above. Today they released a short teaser video showcasing Robert Downey Jr. In it, the same subversive line was used along with some possibilities of what HTC might stand for. If you remember, HTC launched the HTC Generator site last week, which generates different meanings for H-T-C upon each click of the mouse.
The below spot is only the tip of the iceberg. HTC plans on spending close to $1 billion promoting the HTC brand and will utilize Robert Downey Jr every step of the way. Word is that a full commercial spot will be revealed later this week on August 15. For now check out this 15 second teaser after the break.
Click here to view the embedded video.
Come comment on this article: Robert Downey Jr appears in HTC Change teaser spot called ‘The Arrival’
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