Monday, August 12, 2013

Android World Update # Record Campaign: The Iron Man to save HTC

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Record Campaign: The Iron Man to save HTC
Aug 12th 2013, 16:21, by Kris Carlon

One billion dollars - that's the budget for the gamble. HTC has put everything on the line, and we were right, the line is being toed by none other than Robert Downey Jr., better known to cinephiles as Iron Man and Sherlock Holmes. HTC sorely needs some of the attributes of the former, ie technical know-how and a cool image, and if the investment fails, a superhero probably won't be able to save them.

htc change campaign teaser
Subversive Thinking, Here's To Change, Big Things Ahead. So...get on with it. © HTC/AndroidPIT

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