Hardware is important, there's no denying that. But without software, it doesn't matter how awesome the hardware is. It'll be a fancy paperweight. No matter how good the physical device is, if it has crappy software on it, nobody's going to care about it. Conversely, we've seen many times that excellent software can make up for crappy hardware.
The device you hold, but by and large it's the software that you interact with. It's the operating system that loads the apps, that displays your information, that connects you to the wider digital frontier. The operating system is often one and inseparable with the brand.
Software is where the real innovation happens. It's software that gives us multitasking interfaces, voice and gesture controls, notifications, and everything else. Software is what happens on our devices. The software is what defines the experience.
But what's important in software? Good features or a lot of features? Does it matter if it's open or closed source? And is the app launcher due for a revolution?
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