Saturday, August 17, 2013

Android World Update # Pay-Per-Gaze Advertising for Google Glass in the Pipeline?

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Pay-Per-Gaze Advertising for Google Glass in the Pipeline?
Aug 17th 2013, 17:00, by Kris Carlon

We recently reported on the new patent that Google has been granted for gaze tracking technology that will track your eyeball movements while wearing their funky (but dorky) new wearable headset, Google Glass. The patent outlines how a small reverse-facing camera would monitor and track your eye movements, look duration and pupillary response to what you're looking at – which Google theoretically would also have access to via the device's front camera.

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With this new patent, Google will know what attracts your attention and for how long. / © Illuminutti

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