It’s no secret that HTC has had a rough couple of years. It’s been a long and difficult ride from their glory days as the market share leader when phones like the HTC EVO 4G, Incredible, Nexus One, and HD2 were the kings of the smartphone market. Unfortunately, despite a very strong offering with the HTC One, the Taiwanese company released an unaudited revenue report that showed the company had a bad month of August.
According to WSJ, HTC only made $443.3 million. As the WSJ reports, this is 16% lower than last month (July) and the worst they’ve one in six months. As HTCSource.com reports, it’s 45% lower than it was at this time less year.
Not only has the company’s biggest flagship device not doing well enough to pull the company, but numerous reports indicate some serious internal struggles. At a glance, it seems like HTC hasn’t done enough to stop the tailspin they’ve managed to get themselves into.
For HTC to end up even on their Q3 revenues, they’d have to increase sales 60% in September. They aren’t going down without a fight, either. They’ve recently announced the Desire 601 and the Desire 300. They’ve also finally gotten the HTC One on Verizon and the HTC One Mini. These could help boost sales, but popular conjecture is hat HTC may have more bad news when Q3 earnings reports come in.
We’re never happy to hear a company struggling, but it’ll be exciting to see what happens with the phonemaker once these issues get sorted out. Is there anything you think HTC could do to turn things around?
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