Monday, October 14, 2013

Android World Update # Twitter To Introduce Platform for Ads

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Twitter To Introduce Platform for Ads
Oct 14th 2013, 15:26, by Anthony Muzonzini

Now that Twitter is about to become a publicly traded company, the social media giant is under quite some pressure to find more sources of income and ultimately be able to make a profit. According to a new report from the Financial Times, Twitter may look to start advertising outside of users' social streams in order to make more money. The report from the Financial Times claims that Twitter is looking to set up an advertising network for apps and websites and would target visitors based on who and what they tweet.

twitter screenshot 08
Twitter may be looking at introducing a targeted ad network which would be based on what users tweet to provide the company more income to become more profitable ahead of its upcoming Initial Public Offering / © AndroidPIT

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