The new Nexus 7 has big shoes to fill, but Google has made all the right choices
When Google launched the original Nexus 7 in June of last year, it in effect took the fate of Android tablets into its own hands. Sure, there were plenty of Android-powered slates before the Nexus 7 (Google even partnered with Motorola for one) and there have been many since, but the original Nexus 7 saw unprecedented adoption. And rightly so — we'd say that the Nexus 7 was the first "great" Android tablet — one that could actually be mentioned as a competitor to the sales monstrosity that is the iPad.
We wouldn't say that the success of the original Nexus 7 (which may or may not have been expected) put pressure on Google so much as it encouraged it to one-up the original. For once in the history of Nexus devices, Google had its hands on a product that sold like gangbusters, and not just to nerds but to normal people that just wanted a great tablet experience at an affordable price. Hitting that magical $199 price point, it sold millions of units per month up until the day it was replaced by this, the new Nexus 7.
With their second attempt at a 7-inch Nexus tablet, Google and manufacturer ASUS are looking to appeal to that same audience, with sweeping internal upgrades that will also appeal to spec junkies. It's sleek, well made, trimmed down in all of the right places and bulked up in others that are just as important — everything you want to see in a second-generation product.
ASUS and Google have teamed up again and created something wonderful. Read on for our full review of the 2013 Google Nexus 7.
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