Google’s put a ton of work into their latest iteration of Google maps, and the newest change you can expect to see from it is coming in the form of updated advertisements. Google is an ad company after all, and location data is extremely valuable, so it makes sense to see them push for some location-aware ads in their applications.
Starting today, ads will reflect businesses that may be near your current location while browsing Google maps. Whether that’s for restaurants, gardening stores, or movie theaters, the ads will pop up at the bottom of the screen when a user performs a relevant search. The ads are pretty unintrusive, and when tapped or swiped upwards, they’ll expand to give you the full details of whatever it may be advertising. That tap-or-swipe will count as a click as far as Google’s payment system is concerned, so this looks like it’s going to be a win-win for everyone involved. The changes should start happening relatively quickly on Android and iOS applications.
Any Google Maps users noticing the changes yet?
source: AdWords
Come comment on this article: Google adds updated advertisements to Google Maps application
No comments:
Post a Comment