Android World Update # The NFC Ring Kickstarter has closed, destroying the original goal

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The NFC Ring Kickstarter has closed, destroying the original goal Aug 20th 2013, 18:09, by Nate Swanner Perhaps the most subtly brilliant Kickstarter idea we've seen in a long time, the NFC Ring, has closed out its campaign. The original goal of £30,000 was annihilated, as the final tally was an impressive £241,947. In addition to the money, inventor of the NFC ring John McLear notes the outpouring of support has been wonderful. In an interview with NFC World, he had the following to say about his Kickstarter campaign: I'm really happy, it's basically created a mini community that's been suggesting ideas like hacking with NFC and payments. It's got loads of people thinking about it and that's what we wanted. McLear went on to mention that ideas such as mobile payment have been popular feedback, and a mobile payment company has approached him to work on functionality for the ring. He's even discussing a small battery for the wearable technology, so you can store information without losing it. The NFC Ring team sent out a survey to all backers, asking them what they'd like to be able to do with their ring. "We asked everyone for three things they would like to be able to do and pretty much every backer had at least two, if not three, really useful ideas" said McLear. As for what he and his team plan to do with all their good feedback, McLear noted "We’ll probably end up collating all that information, picking the top five most popular and prototype them to see what works best." The first priority for the NFC Ring team is to get the product in the hands of backers as soon as possible. The first priority for the NFC Ring team is to get the product in the hands of backers as soon as possible. The target date (in September) is fast approaching, but McLean notes the success could push it back a touch. In an odd turn of events, the overwhelming response may lead them to use a shipping container to ship the rings, which takes a bit longer. If held up, it wouldn’t be delayed long, though. McLean is confident an October launch is achievable, and quipped "Christmas time is perfect for this, wrap it up nicely and you’ve got a really great stocking filler — it would be stupid of us not to get it out in time."

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