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Samsung Galaxy Round TV ad has you caressing round objects Oct 28th 2013, 08:02, by Juan Carlos Torres Companies sometimes put out new products that are so unconventional or new that the object itself sometimes makes no sense without the help of some sort of manual, or at least a video guide. While this TV spot is no tutorial, it does in some way give a rationale for Samsung‘s latest Galaxy Round smartphone oddity. Based on their marketing spiels, Samsung and long-time rival LG are competing with curved smartphones based on which one has the more “natural” feel. LG, who just today formally announced its LG G Flex “real” curved smartphone, believes that its vertically curved device is a more natural fit, given how its curve conforms to the shape of a person’s face. Or the roundness of one’s buttocks, whose pockets the smartphone might find itself. Samsung, however, is apparently targeting a different audience with different uses for a smartphone. Based on this ad, Samsung is going for a more hands-on use case. Its premise is based on how people are used to holding a round object in their hand and using their thumb to traverse the surface of the object. It seems that Samsung, then, is addressing the segment of smartphone users that are more interested in swiping gestures than putting the device near the their faces, for example, to make or take calls. Of course, that could just be a case of a product searching for a justification. In any case, here’s the whole half-minute TV ad for your viewing pleasure. While the LG G Flex is already promised to launch in Korea next month, the Samsung Galaxy Round is yet to have a launch date, even its home country. But as a device that is rumored to simply be a public, not to mention probably expensive, prototype, Samsung might find it to be a hard sell except among the most devout of its fans. VIA: SamMobile Story Timeline Samsung GALAXY Round officially debuted with Full HD curved display Samsung Galaxy Round tipped as publicly available prototype LG G Flex specs and performance appear in AnTuTu benchmark LG G Flex "true curved smartphone" now official, to launch in Korea next month Samsung Galaxy S III beats iPhone 5s, 5c in touch accuracy test Oct 28th 2013, 07:27, by Juan Carlos Torres In our tech world, newer is almost always advertised as better, even if the truth is a bit different. Such might be the case in a new experiment that shows the newly launched iPhone 5s and iPhone 5c squarely beaten in terms of touch screen accuracy by Samsung‘s old flagship, the Galaxy S III. That last sentence is bound to ruffle the feathers of Apple supporters, but the claim isn’t without some amount of scientific backing. The experiment was performed by OptoFidelity, a Finnish company that specializes in test and measurement automation, particularly in machine vision and digital imaging systems, including touch panels. The test involved the company’s Touch Panel Performance Tester and a robot arm that touched the devices at specific points on their screens. The results showed the the iPhone 5s and 5c performed quite equally and equally bad. Failure rates on Apple‘s latest smartphones increased around the edges and near the top. The Galaxy S III on the other hand, had an almost uniform accurate performance across the middle area of the device. It was not perfect, however, and had some errors near the edges, similar to the iPhones. As a consequence, touch input via the virtual keyboard was also more accurate on the Samsung smartphone, resulting in a better typing experience. The results of the experiment, if one give credence to it, is quite interesting due to the fact that the Galaxy S III is more than a year old and definitely does not sport the latest technology. It is curious, however, that OptoFidelity did not test the latest iPhone models against the slightly older but still more recent Galaxy S 4. Download: OptoFidelity test results (PDF) VIA: CNET

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