Remember a couple of years ago when NVIDIA was all the rage with the Tegra 2? Well things haven’t gone so well for NVIDIA, and somehow Qualcomm stole the show. Even Texas Instruments couldn’t handle the mobile competition. I think NVIDIA’s problems started in 2011 with the DROID Bionic. The Bionic was introduced at CES in January of 2011 touting it’s prowess with the Tegra 2. It wasn’t until the fall of that the phone was finally released. Why? Motorola said they redesigned it, but there is no question it was as a result of LTE compatibility. The final phone was released with a Texas Instruments chipset. This debacle proved to be costly for Motorola, and obviously for NVIDIA.
Since then, other than the 2012 Nexus 7, NVIDIA really hasn’t made too much noise. The Tegra 3 got little traction, and the Tegra 4 is even worse. Qualcomm has taken over the sector completely and the reason is Qualcomm offers an all-in-one solution with LTE modems built into their processors. It took them a few years, but NVIDIA is finally offering a similar solution with their upcoming Tegra 4i. Devices should be announced early next year and could be available by Q2. AT&T has even certified the chip, which could prove to be fruitful.
The big question is if NVIDIA is too late? If they can be competitive in their pricing, they might make some noise, but they have a long steep hill to climb.
source: The Verge
Come comment on this article: NVIDIA hopes new Tegra 4i chip will get them out of the gutter
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