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Sony invitations go out for IFA 2013 press conference Aug 14th 2013, 13:56, by Nick Sarafolean IFA 2013 is fast approaching, and that of course means companies are beginning to send out invitations to press conferences. Samsung was one of the first, and now Sony is following suit with its own invitation for September 4. The invitation itself doesn’t really give much away in terms of what will be announced. Luckily, the rumor mill has been churning away. Let’s recap. For a start, we’re expecting to see the oft-rumored Sony “Honami.” This is expected to be the successor to the Xperia Z and is reportedly packing some intense camera features, including a 20.3MP sensor and a Sony G-lens. It’s a good bet that we’ll see Sony’s new camera attachment for phones, as well. Both of these products are exciting and hopefully will be announced at IFA 2013. What do you guys want to see from Sony at IFA 2013? Full length HTC 'Change commercial' goes up a day early – can you please explain it to us? Aug 14th 2013, 13:20, by Nick Gray Hours after a leaked clip of HTCs new change ad hit the web, HTC has posted the full commercial to its YouTube channel. As promised, Robert Downey Jr. takes the lead with his “subversive thinking.” The two minute commercial drags us through various ad concepts which play off the HTC acronym. The assortment of “Hipster Troll Carwash,” “Hot Tea Catapult,” “Humongous Tinfoil Catamaran,” “Hold This Cat” and “Happy Telephone Company” sequences are probably just a quick look at a handful of full-length commercials which will probably be a lot more entertaining on their own – we hope. While HTC was the leader in the Android space for a few years, most people in the US didn’t know the HTC name. They were buying an EVO, a myTouch or a DROID. The new HTC “Change” ad campaign may be some people’s first introduction to the “Happy Telephone Company.” It may not be ideal, but HTC would rather have people ask “did you see that weird HTC commercial? What the heck as that?” than not have anyone talking about the brand at all. For now, the only word we can use to describe the full two minute commercial is “odd.” If ”HTC, it’s anything you want it to be,” what does the name mean to you?

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