Ever since the Moto X was announced, a lot of critics cried foul with the price, including yours truly. I’m fine with the specs, but I just didn’t think the price was warranted. However, in an interview with AllTHingsD, Motorola CEO Dennis Woodside isn’t pleased that the press is calling it a mid-range phone with a high-end price. “We made some different choices from our competitors." We were thinking about the total user experience." Basically, they spent their investment developing always-on voice recognition and Active Display.
As far as the screen resolution, he said, "Beyond 720p — unless you have a vision of a hawk — you aren't going to notice much of a difference." For Motorola, it was about being able to operate the phone with one hand. They surveyed a bunch of people to find out what device size was the most comfortable. Once they settled on that, they set out to fit the largest display size they could into the chosen device size.
Of course Motorola is going after the user experience, but isn’t Samsung, HTC, and LG? Motorola thinks they have the best features so therefore the cost is justified. Samsung has more features than anyone, but the Galaxy S 4 is priced the same with higher specs. Again, I am not saying that Samsung’s features are better or worse, just different. Motorola really doesn’t have to convince the critics or readers of sites like TalkAndroid. The bottomline is that the average consumer doesn’t read blogs like ours, nor do they buy based on specs (other than maybe screen size). It’s all going to come down to the marketing. If they can convince people that the Moto X’s features are awesome, then people are going to buy it. We will find out in due time if this was the right call for Motorola and Google in a few months.
source: AllThingsD
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